Web 2.U
A blog about all things web (and occasional museum stuff too).
Our Bloggers
Jen Cork
Online Producer
Russ Weakley
Web Designer
Lynda Kelly
Manager Online, Editing and Audience Research
Miriam Arndt
Marketing Coordinator
Michael Hugill
Online Producer @michaelhugill
Irene Rubino
Intern
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Web 2.U
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Apr 2011
- Mobile is transforming everyday shopping
- My impressions from TCC11
- Agile development for museums
- Short notes from Transformations Conference
- Linkasaurus #6
- Linkasaurus! #5
- Grounding Digital Information Trends Part 2
- Grounding Digital Information Trends Part 1
- (#)WhyILoveMuseums Day
- Linkasaurus! #4
- Linkasaurus! #3
- Linkasaurus! #2
- Linkasaurus: Your Weekly Link Fix
- Mar 2011
- Feb 2011
- Jan 2011
How do visitors use our website front page?
As we start on redeveloping our front page we took a look at some Google stats to see what was happening. The findings were quite a surprise!
For the year 1 July 2010 to 30 June 2011 our site had 10,381,365 visitors (wow!). However of these 549,063 (or 5%) actually visited the front page. Of those that visited the next page they travelled to was:
- What’s on (24%)
- About us (12%)
- Home (11%)
- Search (9%)
- Animals (7%)
- Research and collections (5%)
- Education services (4%)
Interestingly, 24% of Sydney visitors (218,045) went to the front page, which was the most popular page for these users.
The top 20 pages for our site are (in order):
- Home 18%
- Stories of the Dreaming 16%
- Stages of Decomposition 13%
- Search 7%
- What’s on 7%
- Stories from Queensland 5%
- Animals 5%
- About Us 4%
- Stories from the Northern Territory 3%
- Stories from South Australia 3%
- Stories from Western Australia 3%
- Fishes 3%
- Research and Collections 2%
- Movie/How the water got to the plains 2%
- Death the Last Taboo 2%
- Find a Fish 2%
- Spiders 2%
- Movie/Emu and The Jabiru 2%
- Australia’s extinct animals 2%
[Note - these percentages are of total visits to the top 20 sites]
Although mobile totalled only 4.5% of total visits (or 146,818 visits) we are finding that these figures increase every month. The iPhone dominated with 56% of visits; iPad at 18%; Android 12% and iPod 11%.
For me, however, the most fascinating finding from all this is that Indigenous material (at 34%) is by far the most popular content on our site. Much food for thought there…
Dr
Lynda Kelly
, Manager Online, Editing and Audience Research
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