As we start on redeveloping our front page we took a look at some Google stats to see what was happening. The findings were quite a surprise!
For the year 1 July 2010 to 30 June 2011 our site had 10,381,365 visitors (wow!). However of these 549,063 (or 5%) actually visited the front page. Of those that visited the next page they travelled to was:
Interestingly, 24% of Sydney visitors (218,045) went to the front page, which was the most popular page for these users.
The top 20 pages for our site are (in order):
[Note - these percentages are of total visits to the top 20 sites]
Although mobile totalled only 4.5% of total visits (or 146,818 visits) we are finding that these figures increase every month. The iPhone dominated with 56% of visits; iPad at 18%; Android 12% and iPod 11%.
For me, however, the most fascinating finding from all this is that Indigenous material (at 34%) is by far the most popular content on our site. Much food for thought there…