Some of the biggest challenges I’m finding at the moment is helping staff here think not about how to incorporate the web into their work practices but thinking about how do I use the website to make my job easier. Find some strategies and tips here.
We’ve been having workshops in our Branch to look at our new site and how we can use it effectively and efficiently. One of the biggest challenges is helping staff here think not about how to add the web into their already crowded jobs but think about how to use our website to make our jobs easier. However, I am finding these discussions and questioning also quite rewarding as it’s forcing me to articulate practical ways of doing this and I took up their challenge and blogged my talk!
So, as promised, here’s some examples where I utilised our website instead of a more “traditional” (or should I say usual?) way to do a piece of work:
One mantra I have found helpful is the idea of "Repurposing content": write once, publish many time across a range of mediums. For more discussion about that go here.
OK, so how could you do it?
What, then, are some of the barriers I’ve heard people say?
Barrier: I don’t have the authority/I might be wrong
Answer: You do have the authority because you work at the Museum and that’s why we hired you. If you’re wrong there’s always the delete key!
Barrier: It’s not a priority
Answer: Yes it is – the web is the primary way we will communicative with our audiences and they with us. If we want to attract visitors to our physical site and programs we will need to engage them on the web first.
Barrier: It’s extra work
Answer: See tips above – it’s not extra work, it a different way of working, remember Russ’s mantra 20% different, not 20% more.
Barrier: It has to be perfect
Answer: No it doesn’t, it needs to be the best you can do within the limited time you have. Our Director has given us the imprimatur to do it and fix it later if need be – he asks us to say “Yes if...”not “No because...”.
Barrier: I’ll be inundated with extra work
Answer: No you won’t, think of it as an investment – it will save you time as you “train” your colleagues and audiences to go to the website first. They Google anyway!
Barrier: It’s too hard and I forget
Answer: Our CMS is the easiest thing you could ever use and remember, practice makes perfect...
What does this mean?
And if you’re still not convinced have a look at this post: A Simple Argument for Why Museums and Cultural Institutions Should Care About Social Media by Nina Simon.
So, if you still have worries or issues please post comments here and we can discuss them.