Audience Research
Join discussions about museum evaluation and audience research.
Our Bloggers
Lynda Kelly
Manager Online, Editing and Audience Research
Chris Lang
Audience Researcher/Advocate
Michael Hugill
Online Producer @michaelhugill
Irene Rubino
Intern
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Audience Research
- Dec 2011
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Aug 2011
- Notes From the Future: A Reflection on My Internship
- Science in the City: Sparking Interest
- Digital Literacies ... and app development
- Evaluation Twitter feeds to follow
- My Critical Appraisal of Surviving Australia
- Weapons! To battle ... or not to battle?
- Natural history specimens as social media stars: Mr Blobby
- Birds of Paradise Exhibition: Title Testing Results
- Do museum shops need to know about Web 2.0 and social media?
- Kids Teaching Kids - Solutions in the Works
- Ask a curator...1 September 2010
- Value Packaging for Families
- Smithsonian Commons Prototype
- Kids and credibility in the online world
- Twitter as an audience research tool?
- USA Trip 2010: Impressions from a land far far away
- The dinner table
- How do Australian Museum visitors use social media?
- Smartphones and open content – emerging trends
- Are we addicted to social media?
- Visitors to the Australian Museum use social media
- Sep 2011
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- Dec 2010
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Sep 2010
- An introduction to Twitter
- Digital Heritage Students Lecture
- The Science of Climate Change: Questions and Answers
- Science in the City - The Final Lap!
- Science in the City - the Marathon Begins!
- Science in the City - A Marathon of Heroes
- How to be clever on Facebook
- Museums and the Web Conference 2010
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- Web 2.0 for small and volunteer museums
- Aug 2010
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- Dec 2009
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Oct 2009
- Innovation in the Art Museum Symposium Taipei Day 2
- Innovation in the Art Museum Symposium Taipei Day 1
- What is the Audience Research Blog?
- Taipei Travels October 2009
- Handheld technology in museums
- Museums on Twitter
- Papers on museums and Web 2.0
- Knowledge Workers
- Crowdsourcing and exhibition development
- Applying and sharing research findings
- Summative Evaluation: Dinosaur Unearthed Exhibition
- Interest in Ancient Cultures
- Climate Change and Museums
- Sep 2009
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- May 2009
Models of Museum Visiting
This question from Ido Beja, Haifa University (via Facebook!): My name is Ido, I'm a student from Haifa University, and I'm doing some research about visitors in museums with hope to build a system for groups of visitors in museums based on group modeling. I saw the abstract of your article "Developing a model of museum visiting" - can you please sent me hard copy of the article?
Hi Ido, I did indeed write a paper on this topic in 2001, presenting it at a Museums Australia conference in Canberra. Basically the study involved a series of exit surveys conducted from November 1999 to January 2001 with visitors to the Australian Museum, Sydney. Questions were designed to see what factors identified from the literature influenced reasons given for visiting museums and galleries generally, and the Australian Museum in particular. 413 visitors were asked to rate eleven indicators on a 5-point Likert-scale, with 1 being low and 5 high. From both looking at the data and a literature review I developed a model of museum visiting which included the following five highest rating factors (in order):
- experiencing something new
- entertainment
- learning
- the interests of children/family
- doing something worthwhile in leisure
There was not much discrimination between factors based on the relatively small variation between standard deviations (from 1.04 to 1.51), which suggested to me that these are probably the main drivers for visitors to museums.
I haven't re-looked at this for awhile now so be interested in any feedback.
Dr
Lynda Kelly
, Manager Online, Editing and Audience Research
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