Audience Research
Join discussions about museum evaluation and audience research.
Our Bloggers
Lynda Kelly
Manager Online, Editing and Audience Research
Chris Lang
Audience Researcher/Advocate
Michael Hugill
Online Producer @michaelhugill
Irene Rubino
Intern
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Audience Research
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Life Beyond the Tomb Exhibition Evaluation 2005
Here's a summary of findings from the Life Beyond the Tomb 2005 exhibition evaluation
100 surveys conducted over 5 days from 4-11 January 2005 for the Life Beyond the Tomb (LBTT) exhibition. Note sample has a female skew. Key findings:
- Majority of those surveyed aged 35-49 years (43%)
- Lower percentage aged 25-34 surveyed compared to other special exhibitions
- 62% Sydney-based visitors
- 70% Australian-born
- 25% new visitors
- 57% came specially to see LBTT compared to 16% Uncovered; 74% Gold & Sacrifice; 74% Chinese Dinos;
- 53% Two Emperors; 89% Ancient Lives; 97% Pharaohs 1998
- 65% rated good value for money (lower compared with other special exhibitions)
- 4% Museum members
- How heard: 28% billboard/outdoor; 37% newspaper ad; 15% television (note is pay TV); 11% word of mouth
- One aspect of exhibition liked most: 43% mummies; 14% coffins; 12% narrative story; 10% everything; 7% general layout/display; 7% Information/text panels/descriptions throughout
Main message/idea trying to get across (Note: multiple response question):
- 24% Egyptians beliefs about/importance of/ death & afterlife
- 20% Life in ancient Egypt/practices and beliefs
- 15% general education
- 12% Burial rites/death rituals
- 8% Journey
- 8% show how mummification was done
- 7% Convey Egyptians beliefs/practices through Keku’s story
- 6% create an interest in history
- 6% similarity to today/similar views on death
- 4% Importance of preserving history
- 3% New understandings of Egypt through DNA, importance of research
- 3% Wow factor/come back again
- 2% Advancement/sophistication of Egyptians
- 2% atonement/judgement
- 2% Egyptians’ preoccupation with death/death as a business
Dr
Lynda Kelly
, Manager Online, Editing and Audience Research
Last Updated:
Ancient Egyptian mummy mask View full size
© Australian Museum
Ancient Egyptian mummy net with amulet View full size
© Australian Museum