Audience Research
Join discussions about museum evaluation and audience research.
Engaging audiences: what do visitors want?
What do visitors want from their museum visit?
Research has shown that visitors have the following wants when visiting museums:
- experiences that encourage discovery, interaction, cater for the unexpected, provide many pathways to explore, give a taste for what happens behind-the-scenes and are fun
- content that is challenging, real, authoritative, meaningful, encourages questions and is well-organised and easy to navigate
- staff that can relate to all kinds of visitors, are respectful of visitors’ ideas and views, are knowledgeable in their field and are easy to talk to
- opportunities to socialise, hang out with family/friends and learn together
What do you think?
4 comments
A pre-schooler dressed up as a dinosaur View full size
Stuart Humphreys
© Australian Museum
Group 5 students exploring clapsticks View full size
© Australian Museum
Students in Indigenous Art Workshop 2 View full size
© Australian Museum
Thnx for your comment. As mentioned earlier, there is not one that is most important for visitors - it depends on a range of factors.