Audience Research
Join discussions about museum evaluation and audience research.
Our Bloggers
Lynda Kelly
Manager Online, Editing and Audience Research
Chris Lang
Audience Researcher/Advocate
Michael Hugill
Online Producer @michaelhugill
Irene Rubino
Intern
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Audience Research
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Birds of Paradise Exhibition: Title Testing Results
Over the last week we asked a range of audiences to select their favourite title for our planned Birds of Paradise exhibition (opening April 2011). What did they decide?
Over the last week we asked a range of audiences to select their favourite title for our planned Birds of Paradise exhibition. As we needed fast feedback we were able to sample different groups as shown in the results below.
|
Proposed Title |
Total Votes | Digital Heritage Students | Museum Shops Association* | s&d visitors | |
| Birds of Paradise: Flaunting Feathers | 32 | 17 | 5 | 1 | 9 |
| Birds of Paradise: Flight of Fancy | 41 | 7 | 2 | 5 | 27 |
| Birds of Paradise: Chasing Tail | 11 | 2 | 4 | 0 | 5 |
| Birds of Paradise: Prancing Plumage | 9 | 2 | 0 | 0 | 7 |
| Birds of Paradise: Ritual and Seduction | 31 | 11 | 4 | 7 | 9 |
| Birds of Paradise: Beautiful Boys, Fabulous Feathers | 21 | 5 | 9 | 0 | 7 |
The MLC girls and teacher who attended the workshop the other week chose Birds of Paradise: Flight of Fancy as their number one followed by Birds of Paradise: Flaunting Feathers.
Naming exhibitions can be tricky - if you want more information about how to do it go to this blog post. This turned out to be an interesting experiment. When I used the Facebook Polls application it turned out that people didn't want to download it. Lesson for next time? Just use the wall for discussion as that worked just as well.
So, as you can see the results are quite varied and it’s now up to the Project Team to see what they select. Will keep you posted!
[*Disclaimer – I don’t think there were that many people there, hmm??!]
Dr
Lynda Kelly
, Manager Online, Editing and Audience Research
Last Updated:
2 comments
Just heard back from Granville Boys and they voted as follows:
* Beautiful Boys, Fabulous Feathers 6 votes
* Flights of Fancy 2 votes
* Prancing Plumage 1 vote
Red Bird of Paradise painting View full size
© Australian Museum Research Library
Checking Bird of Paradise study skins View full size
Michael Sladek
© Michael Sladek
Too bad, third place for my choice: Ritual and Seduction. I'll admit, I was a bit surprised with the more popular vote from the Granville Boys school. I'm excited to see what the Project team decides!