Highlights from a study into understanding audiences’ interests, prior knowledge, attitudes and feelings associated with gold. This research was undertaken in conjunction with Sovereign Hill Museums Association in 2001.
What images came to mind when thinking about gold?
1. Personal memories:
2. Wealth & Status:
4. Gold as mineral:
5. Evocative aspects of gold:
What would they expect in an exhibition about gold?
They expect that an exhibition on gold would be an experience evoking strong moods and feeling, dramatic and tasteful in design and engaging all the senses, especially through touch – ‘feel the texture and shape of the nuggets’
Real gold objects or will replicas do?
Visitors don’t expect real objects: