Culture24 released this report in September 2011 looking at ‘How to Evaluate Online Success’. Authored by Jane Finnis, Seb Chan and Rachel Clements, it has some great information and findings. Here’s some of my takeaways.
This action research project was led by Culture24 and involved 17 different UK cultural venues over a series of planning events and working groups from July 2010 to July 2011. The report How to Evaluate Success Online is available to donwload here. Seb Chan (Powerhouse Museum) has also done a blogpost here, as has Oonagh Murphy, PhD student here.
Key findings include:
Other points of interest:
Key things to do (page 26):
Also came across this new blog post from MuseumNext: Measuring Social Media Success.