Online delivery at the Australian Museum, Sydney - my talking points for the ASTC 2011 conference.
Unfortunately the time difference, my travels and the tech have failed so I won’t be joining you folks at ASTC 2011 for the Facebook belongs in mission not margin session. Here’s what I would have been speaking about. If you want to see an earlier live presentation go here (I’m on at 41.20).
About the Australian Museum
The Australian Museum is one of the oldest natural history museums established in 1827. Our mission is Inspiring the exploration of nature and culture.
Why a new website?
We wanted to provide accurate and accessible information that ignites interest and enthusiasm for nature and cultures and invite our audiences to interact with us and each other, and question our information, collections and processes in an equal relationship.
Principles behind our new website
How do people use our website?
We attract around 10 million visitors a year, of these only 5% visit the front page. They are after Indigenous content and animal facts.
Why social media?
How do we manage social media at the Museum?
Initially a scattered approach managed by a small group of interested people (but mostly me!). Now we have a more managed approach.
We systematically listen to mentions of the Museum through a monitoring system (MeltWater Buzz) as well as Google alerts and media mentions. We also listen to topics that are relevant to the Museum’s business.
We have seven community managers based on enthusiasm and capability and allocate one day per week to each community manager for them to monitor our Facebook and Twitter accounts. The focus is on engagement:
We promote our social media accounts as widely as possible – externally and internally via print material and ads, email signatures, entrance signs at the museum, as well as passing info back to staff – such as mentions in blogs, retweets etc.
We recognise it’s about giving people a free hand. We are getting agreement that: