Audience Research
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Chris Lang
Audience Researcher/Advocate
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Web 2.0 for small and volunteer museums
I've been asked to speak at the 2010 Australian Maritime Museums Annual Conference on the topic of Web 2.0 for small and volunteer-run museums. On this page you can find my PowerPoint slides and various other relevant links.
Web 2.0 for small and volunteer-run museums
Abstract
The demands of the “information age” have raised new questions for museums. It has been argued that museums need to move from being suppliers of information to providing usable knowledge and tools for visitors to explore their own ideas and reach their own conclusions which is especially relevant today as increasing access to technologies, such as the internet, ‘… have put the power of communication, information gathering, and analysis in the hands of the individuals of the world’ (Freedman, 2000, p.299). Freedman also argued that museums should become mediators of information and knowledge for a range of users to access on their terms, through their own choices, and within their own place and time.
However, this new world of two-way communication via Web 2.0 can be confusing and daunting, especially for small institutions with limited staff resource and even less money. This presentation introduces Web 2.0 and suggests strategies to engage with audiences online that are acheivable and practical for small, vounteer-run museums.
Background information
Here's some of the websites I consulted when presariong this talk:
- Unconference discussion notes: Small museum staff, big ideas (Museums & the Web 2009)
- How to Develop a (Small Scale) Social Media Plan (Nina Simon's blog, June 2009)
- Practical Examples of Web 2.0 in small, volunteer museums (Museum 3.0 discussion)
- Repurposing content: making Web 2.0 easy (Museum 3.0 discussion)
Presentation slides:
Download my Powerpoint slides here or by following the link on the right-hand side of the page. There are also other links to useful papers there.
Dr
Lynda Kelly
, Manager Online, Editing and Audience Research
Last Updated: 7 September 2010
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Web to Classroom Workshop View full size
Helen Wheeler
© Australian Museum
Web to Classroom Workshop View full size
Helen Wheeler
© Australian Museum
Web to Classroom Workshop View full size
Helen Wheeler
© Australian Museum