Audience Research
Join discussions about museum evaluation and audience research.
Our Bloggers
Chris Lang
Audience Researcher/Advocate
Archives
-
Audience Research
- Dec 2011
- Nov 2011
- Oct 2011
-
Aug 2011
- Notes From the Future: A Reflection on My Internship
- Science in the City: Sparking Interest
- Digital Literacies ... and app development
- Evaluation Twitter feeds to follow
- My Critical Appraisal of Surviving Australia
- Weapons! To battle ... or not to battle?
- Natural history specimens as social media stars: Mr Blobby
- Birds of Paradise Exhibition: Title Testing Results
- Do museum shops need to know about Web 2.0 and social media?
- Kids Teaching Kids - Solutions in the Works
- Ask a curator...1 September 2010
- Value Packaging for Families
- Smithsonian Commons Prototype
- Kids and credibility in the online world
- Twitter as an audience research tool?
- USA Trip 2010: Impressions from a land far far away
- The dinner table
- How do Australian Museum visitors use social media?
- Smartphones and open content – emerging trends
- Are we addicted to social media?
- Visitors to the Australian Museum use social media
- Sep 2011
- Jul 2011
- Jun 2011
- May 2011
- Apr 2011
- Mar 2011
- Feb 2011
- Jan 2011
- Dec 2010
- Oct 2010
-
Sep 2010
- An introduction to Twitter
- Digital Heritage Students Lecture
- The Science of Climate Change: Questions and Answers
- Science in the City - The Final Lap!
- Science in the City - the Marathon Begins!
- Science in the City - A Marathon of Heroes
- How to be clever on Facebook
- Museums and the Web Conference 2010
- Museums and Web 2.0
- Web 2.0 for small and volunteer museums
- Aug 2010
- Jul 2010
- Jun 2010
- May 2010
- Mar 2010
- Feb 2010
- Jan 2010
- Dec 2009
- Nov 2009
-
Oct 2009
- Innovation in the Art Museum Symposium Taipei Day 2
- Innovation in the Art Museum Symposium Taipei Day 1
- What is the Audience Research Blog?
- Taipei Travels October 2009
- Handheld technology in museums
- Museums on Twitter
- Papers on museums and Web 2.0
- Knowledge Workers
- Crowdsourcing and exhibition development
- Applying and sharing research findings
- Summative Evaluation: Dinosaur Unearthed Exhibition
- Interest in Ancient Cultures
- Climate Change and Museums
- Sep 2009
- Aug 2009
- Jul 2009
- May 2009
Smartphones and open content – emerging trends
Smartphones are changing the face of journalism and open content is changing the nature of education – what does this mean for providing museum content on demand?
At the 2008 INTERCOM conference leading museum architect, Ralph Appelbaum, stated that visitors will bring in to our museums more technology in their pockets than will be available throughout the whole physical museum. The 2010 Horizon Report predicts that within one year mobile computing will be the norm for many university students: “... virtually all higher education students carry some form of mobile device, and the cellular network that supports their connectivity continues to grow. ... Devices from smart phones to netbooks are portable tools for productivity, learning, and communication, offering an increasing range of activities fully supported by applications designed especially for mobiles.” (page 6). Another study about students’ use of social media (reported here) showed they actively follow the news, yet seek it from online sources, not traditional mainstream media.
Media 140 report one journalist's experience using mobile devices to break news as it happens – quickly and cheaply. Increasingly Twitter is becoming the way that news breaks, and the primary source for news updates for more and more people. The tools we have at our fingertips now are affordable, easy to use and, increasingly, available to all. Coupled with the rise of open content (another 12 month trend identified in the 2010 Horizon Report), what does this mean for distributing museum content and breaking news? Will we supply all staff with Smartphones just as we now supply them with computers as a matter of course? Will content producers be required to publish across all platforms of the web with less emphasis on the printed form (including exhibition texts, journal papers and one-to-one email enquiry services)? Will blogs and other social media tools become the primary way we communicate with our audiences? How will museums market to their audiences, given that so many museums desire to engage more people and that these people are not using traditional forms of media? How will breaking news and open content then be translated to the physical spaces of our museums? Is this even necessary anymore?
Dr
Lynda Kelly
, Manager Online, Editing and Audience Research
Last Updated: 15 August 2011
Would you like to add a comment?
Sign up to add comments and find out more about the other benefits you can enjoy.
Would you like to add a tag?
Sign up to add tags and find out more about the other benefits you can enjoy.
4 comments
Lynda Kelly
9.10 AM, 06 October 2010
New study by Telstra confirms Australians are addicted to smartphones (and that one-third of them surf the internet while on the loo!). More here.
Janet Carding
5.07 PM, 08 July 2010
Lynda you might also want to look at this list of iphone apps for kids from a parenting website here . Judging from the number of creative apps for quite young children, the idea mentioned in the blog you reference of parents and children interacting together on smartphones seems to make sense.
Lynda Kelly
5.07 PM, 08 July 2010
Been asked today about Smartphone usage among young people. While it’s difficult to find hard stats, two sites I came across provide some insights.
Lynda Kelly
7.04 AM, 30 April 2010
Reported in the Sydney Morning Herald today is new research from The Neilsen Company showing that: "Nearly half of all Australian mobile phone users now own an internet-capable phone, but only a third accesses the web regularly on them. ... Australians’ ownership of internet phones now sits at 43 per cent, with 29 per cent regularly using it to search, email, find maps and to share their lives on Facebook, Twitter and MySpace."
Other stats: 73% of users conduct searches via their mobile phone; 59% check news and weather; 58% email; 57% maps and directions. Facebook is the most common site accessed by mobile phone (98%!!) and Twitter is at 20%.
Report misuse