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Chris Lang
Audience Researcher/Advocate
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Museums and Web 2.0
Notes and links for a Masterclass I'm teaching on March 24, 2010, for University of Technology students.
Teaching a Masterclass tonight at UTS to a bunch of students about what museums are doing in the Web 2.0 area. I’ll be discussing the following.
1. Why museums are in these spaces – data about visitors’ use of social media
2. What they are doing there, using our All About Evil exhibition development blog/Facebook group as a case study
3. Social media in exhibition development – building community:
- Stage 1: build, invite, personalise, network, populate the web
- Stage 2: maintain, post, encourage, question
- Stage 3: develop content, seek feedback, ask for active contribution
4. Web 2.0 and organisational change for museums:
- Let go
- Risk-taking
- Go for it
- Networks & connections
- Scaffolding
- Self-monitor
- Participation
5. Six ways to make Web 2.0 work (based on an HBR article):
- Top people lead through informal channels
- Users determine how they do things: not imposed
- Needs to be integrated as part of work processes: not an add on
- Appeal to people's desire for recognition
- Never know where solutions will come from
- Balance freedom and control
6. Developing a Web 2.0 mindset
7. Repurposing content: write once, publish broadly across a range of mediums
8. Other museums
- Mattress Factory
- Brooklyn Museum
- Indianapolis Museum of Art
- Powerhouse Museum Flickr commons
- Powerhouse object of the week blog
- Town Hall Gallery blog and Facebook page
Dr
Lynda Kelly
, Manager Online, Editing and Audience Research
Last Updated: 7 September 2010
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1 comment
Lynda Kelly
10.03 AM, 25 March 2010
Here's another link the student may find useful: How do I incorporate the web into my daily work practices? As well as the study I did of social media and the Eureka Prizes looking at how much time Web 2.0 takes per week (answer = 12 minutes + 2 large glasses of red wine!).
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